Oren Klaff
What’s inside
Pitch Anything by Oren Klaff is a compelling read that reveals the science and art behind creating and presenting a great pitch. Klaff, with years of experience in investment banking, shares his method called STRONG: Setting the Frame, Telling the Story, Revealing the Intrigue, Offering the Prize, Nailing the Hookpoint, and Getting a Decision. Using neuroscience and his own vast experience, Klaff explains how to craft a pitch that will grab attention, make a compelling case, and ultimately win the deal. He emphasizes the importance of understanding the brain’s response to new information and how to use this knowledge to influence decision-making processes.
You’ll Learn
- Learn effective techniques for crafting persuasive pitches
- Understand how to capture and hold an audience’s attention
- Improve negotiation and presentation skills
- Gain insights into the psychological aspects of persuasion
Key Points
- Understanding the brain’s response to pitches
- The STRONG method for crafting your pitch
- Setting the Frame to control the narrative
- Telling the Story to engage and persuade
- Revealing the Intrigue to maintain interest
- Offering the Prize to build desire
- Nailing the Hookpoint for memorability
- Getting a Decision through strategic persuasion
Who’s it For
- Entrepreneurs
- Sales Professionals
- Marketers
- Business Executives
- Anyone interested in improving their persuasion skills
About the author
Oren Klaff is a remarkable figure in the world of finance and persuasion. With over 15 years of experience in investment banking and deal-making, Klaff has successfully closed transactions worth over $1 billion. His expertise not only lies in finance but also in applying neuroscience to the art of pitching and persuasion. Klaff’s insights transform how individuals approach negotiations and presentations, making him a sought-after speaker and consultant.