Pitch Anything. Book Summary

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Oren Klaff

What’s inside

Pitch Anything by Oren Klaff is a compelling read that reveals the science and art behind creating and presenting a great pitch. Klaff, with years of experience in investment banking, shares his method called STRONG: Setting the Frame, Telling the Story, Revealing the Intrigue, Offering the Prize, Nailing the Hookpoint, and Getting a Decision. Using neuroscience and his own vast experience, Klaff explains how to craft a pitch that will grab attention, make a compelling case, and ultimately win the deal. He emphasizes the importance of understanding the brain’s response to new information and how to use this knowledge to influence decision-making processes.

You’ll Learn

  • Learn effective techniques for crafting persuasive pitches
  • Understand how to capture and hold an audience’s attention
  • Improve negotiation and presentation skills
  • Gain insights into the psychological aspects of persuasion

Key Points

  • Understanding the brain’s response to pitches
  • The STRONG method for crafting your pitch
  • Setting the Frame to control the narrative
  • Telling the Story to engage and persuade
  • Revealing the Intrigue to maintain interest
  • Offering the Prize to build desire
  • Nailing the Hookpoint for memorability
  • Getting a Decision through strategic persuasion

Who’s it For

  • Entrepreneurs
  • Sales Professionals
  • Marketers
  • Business Executives
  • Anyone interested in improving their persuasion skills

About the author

Oren Klaff is a remarkable figure in the world of finance and persuasion. With over 15 years of experience in investment banking and deal-making, Klaff has successfully closed transactions worth over $1 billion. His expertise not only lies in finance but also in applying neuroscience to the art of pitching and persuasion. Klaff’s insights transform how individuals approach negotiations and presentations, making him a sought-after speaker and consultant.