Al Ries and Jack Trout
What’s inside
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
You’ll Learn
- Grasping the fundamentals of marketing positioning
- Learning to differentiate a brand from its competitors
- Developing strategic thinking regarding brand image
- Gaining insights from real-world positioning examples
Key Points
- Understanding the Concept of Positioning
- The Overcommunicated Society and Positioning
- The Mind and Positioning Strategies
- Creating a Positioning Strategy that Works
- Positioning of a Leader vs. Follower
- Repositioning the Competition
- Case Studies and Positioning Success Stories
Who’s it For
- Marketing Professionals
- Business Owners
- Entrepreneurs
- Brand Managers
- Advertising Specialists
About the author
Al Ries and Jack Trout are marketing strategists with extensive experience in advertising and as marketing consultants.