Mark R. McNeilly
What’s inside
This book adapts the ancient wisdom of Sun Tzu’s ‘The Art of War’ for modern business strategies, offering insights on competition and conflict resolution.
You’ll Learn
- Enhanced understanding of strategic business planning
- Improved skills in conflict resolution and negotiation
- Insights into competitive advantage and market positioning
- Knowledge of how to apply ancient wisdom to current business challenges
Key Points
- Adapting Ancient Strategies to Modern Business
- Understanding The Terrain of Business
- Dealing with Competition Effectively
- Importance of Leadership and Vision
- Strategies for Conflict Resolution
- Building and Sustaining Competitive Advantage
- Harnessing the Art of War’s Wisdom for Business Success
Who’s it For
- Business Leaders
- Managers
- Entrepreneurs
- Students of Business Strategy
- People Interested in Military Strategy
About the author
Mark R. McNeilly is a strategist who applies Sun Tzu’s principles to business and marketing, offering a unique perspective on management.