Positioning Summary of Key Points
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
This book offers insights into creating a customer service culture that fosters brand loyalty, turning customers into brand ambassadors.
YouthNation is a roadmap for professionals seeking to understand the millennial generation’s impact on branding and marketing, offering insights into consumer trends driven by this demographic.
This book explains how businesses can increase conversions through systematic testing and optimization of their marketing strategies.
Wise Guy is a collection of lessons and personal anecdotes that have shaped the life of legendary business leader and investor, Guy Kawasaki. It’s part memoir, part business guide.
Unconscious Branding explores the neurological underpinnings of consumer behavior and the ways marketers can tap into subconscious processes to influence purchasing decisions.
UnMarketing argues for engagement over traditional marketing tactics, emphasizing relationships and trust-building in business for long-term success.
This guide offers practical strategies for leveraging online marketing to drive local business growth. It discusses SEO, paid search, and social media.
Traffic Secrets reveals strategies for attracting more traffic to your website or funnel to increase sales and growth.