Talk Triggers Summary of Key Points
Talk Triggers is a practical guide to creating actionable strategies that encourage word-of-mouth marketing and drive customer growth through unique, differentiating customer experiences.
Marketing
ROI in Marketing Summary of Key Points
ROI in Marketing offers insights into developing strategies for marketing investments and measuring their financial impacts.
Purple Cow Summary of Key Points
Purple Cow’ explains why building remarkable products that stand out is the key to marketing success in a crowded market.
Priceless Summary of Key Points
Priceless explores the hidden psychology of value and the complex relationship between perception and price. It unveils how businesses manipulate pricing strategies.
Positioning Summary of Key Points
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Zombie Loyalists Summary of Key Points
This book offers insights into creating a customer service culture that fosters brand loyalty, turning customers into brand ambassadors.
YouthNation Summary of Key Points
YouthNation is a roadmap for professionals seeking to understand the millennial generation’s impact on branding and marketing, offering insights into consumer trends driven by this demographic.
You Should Test That! Summary of Key Points
This book explains how businesses can increase conversions through systematic testing and optimization of their marketing strategies.
Wise Guy Summary of Key Points
Wise Guy is a collection of lessons and personal anecdotes that have shaped the life of legendary business leader and investor, Guy Kawasaki. It’s part memoir, part business guide.