Steven Haines’ ‘The Product Manager’s Desk Reference’ is a comprehensive resource for product managers, covering the entire product lifecycle with tools, templates, and advice for professional growth.
The Art of War is an ancient Chinese military treatise offering strategic and tactical wisdom that can be applied beyond warfare.
A concise guide to the essential principles of marketing by Al Ries and Jack Trout. It outlines 22 strategic rules or ‘laws’ that purport to lead to success in the marketing world.
This book offers a comprehensive guide to effective negotiating strategies and tactics. It teaches readers how to gain an advantage in negotiations and achieve win-win outcomes.
Scaling Up provides a practical framework for growing your business by focusing on four major areas: people, strategy, execution, and cash.
Stuart Diamond’s ‘Getting More’ details an unconventional negotiation strategy focused on finding and valuing the perceptions and emotions of others.
Joe Pulizzi’s ‘Epic Content Marketing’ guides businesses to develop strategies that engage customers with compelling, narrative content.
Co-opetition explores a business strategy that goes beyond traditional competition and emphasizes cooperative practices to create win-win situations.
A hands-on strategy for businesses to ensure execution leads to success by aligning people and goals.