Al Ries, Laura Ries
What’s inside
The 22 Immutable Laws of Branding’ offers valuable rules for the effective branding of products or services.
You’ll Learn
- Understanding the key principles of branding
- Learning strategies to enhance brand power
- Gaining insights into effective brand positioning
- Acquiring knowledge to avoid common branding mistakes
Key Points
- The Law of Expansion: The power of a brand is inversely proportional to its scope
- The Law of Contraction: A brand becomes stronger when you narrow its focus
- The Law of Publicity: The birth of a brand is achieved with publicity, not advertising
- The Law of Advertising: Once born, a brand needs advertising to stay healthy
- The Law of the Word: A brand should strive to own a word in the mind of the consumer
- The Law of Credentials: The crucial ingredient in the success of any brand is its claim to authenticity
- The Law of Quality: Quality is important, but brands are not built by quality alone
Who’s it For
- Marketing Professionals
- Business Owners
- Entrepreneurs
- Brand Managers
- Students of Marketing
About the author
Al Ries and Laura Ries are renowned marketing strategists and branding experts, known for their influential works in the field.