The 22 Immutable Laws of Branding. Book Summary

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Al Ries, Laura Ries

What’s inside

The 22 Immutable Laws of Branding’ offers valuable rules for the effective branding of products or services.

You’ll Learn

  • Understanding the key principles of branding
  • Learning strategies to enhance brand power
  • Gaining insights into effective brand positioning
  • Acquiring knowledge to avoid common branding mistakes

Key Points

  • The Law of Expansion: The power of a brand is inversely proportional to its scope
  • The Law of Contraction: A brand becomes stronger when you narrow its focus
  • The Law of Publicity: The birth of a brand is achieved with publicity, not advertising
  • The Law of Advertising: Once born, a brand needs advertising to stay healthy
  • The Law of the Word: A brand should strive to own a word in the mind of the consumer
  • The Law of Credentials: The crucial ingredient in the success of any brand is its claim to authenticity
  • The Law of Quality: Quality is important, but brands are not built by quality alone

Who’s it For

  • Marketing Professionals
  • Business Owners
  • Entrepreneurs
  • Brand Managers
  • Students of Marketing

About the author

Al Ries and Laura Ries are renowned marketing strategists and branding experts, known for their influential works in the field.