The Anatomy of Humbug
Paul Feldwick
What’s inside
The Anatomy of Humbug explores the history and theories of advertising, critically examining various approaches and methodologies that have shaped the industry.
You’ll Learn
- Enhanced understanding of advertising’s evolution
- Insight into effective advertising strategies
- Ability to critique advertising methods
- Knowledge of advertising’s cultural and psychological impact
Key Points
- Understanding advertising through historical context
- Exploration of scientific advertising models
- Psychological approaches to advertising
- Cultural impact of advertising
- Analysis of advertising effectiveness
- Future trends in advertising
Who’s it For
- Marketing professionals
- Advertising students
- Business strategists
- History enthusiasts
About author
Paul Feldwick is a seasoned advertising professional with decades of experience, known for his insightful and analytical approach to marketing.