Cary Cooper, Sean O’Meara
What’s inside
The Apology Impulse examines the rise of corporate apologies and explores why companies often apologize too quickly or unnecessarily.
You’ll Learn
- Understanding the impact of apologies on brand reputation
- Learning to distinguish between genuine and insincere apologies
- Gaining insights on managing corporate communication
- Improving skills in crafting meaningful apologies in a professional context
Key Points
- The overuse of apologies in the business world
- The dilution of sincere apologies due to frequency
- Impact of social media on corporate accountability
- The interplay between public relations and public perception
- How to craft a genuine and effective apology
- Case studies of corporate apologies gone wrong
Who’s it For
- Business professionals
- PR specialists
- Corporate communicators
- Social media managers
- Consumers interested in corporate ethics
About the author
Cary Cooper is a distinguished professor of organizational psychology and health. Sean O’Meara is a public relations expert.