The Eureka Factor. Book Summary

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John Kounios and Mark Beeman

What’s inside

The Eureka Factor by John Kounios and Mark Beeman explores the neuroscience behind moments of creative insight and how such ‘aha moments’ can be cultivated.

You’ll Learn

  • Understanding how creative insights occur
  • Learning techniques to enhance creativity
  • Gaining insights into problem-solving strategies
  • Appreciating the neuroscience behind ‘aha moments’

Key Points

  • The Neuroscience of Insight
  • The Role of the Brain’s Right Hemisphere
  • The Impact of Positive Mood on Creativity
  • Environmental Influences on Insight
  • Techniques to Cultivate Eureka Moments
  • The Relationship Between Insight and Problem Solving

Who’s it For

  • Creatives
  • Scientists
  • Psychology enthusiasts
  • Business professionals
  • Students
  • Educators

About the author

John Kounios and Mark Beeman are esteemed psychologists known for their research on the brain and creativity.