Eric Ries
What’s inside
The Lean Startup presents a business approach that focuses on creating a sustainable startup through continuous innovation, validated learning, and iterative product releases.
You’ll Learn
- Understanding principles of building a lean startup
- Learning how to pivot based on customer feedback
- Knowledge on measuring the progress of a startup
- Strategies for sustainable business growth
Key Points
- Start with a Minimal Viable Product
- Build-Measure-Learn Feedback Loop
- Pivoting or Persevering Based on Feedback
- Validated Learning Over Opinions and Conventions
- Innovative Accounting to Measure Progress
- Sustainable Growth Through Innovation
Who’s it For
- Entrepreneurs
- Startup Founders
- Business Strategists
- Product Managers
- Innovation Teams
- Marketing Professionals
About the author
Eric Ries is an entrepreneur and author recognized for pioneering the Lean Startup movement, advocating for efficient business strategies.