Robbie Kellman Baxter
What’s inside
Robbie Kellman Baxter explores how companies can build a sustainable, recurring revenue by focusing on membership and subscription models.
You’ll Learn
- Understanding of the membership-based business model
- Strategies for creating long-term customer relationships
- Insights on leveraging memberships for steady income
- Case studies from successful subscription companies
Key Points
- Membership as a Means for Recurring Revenue
- The Importance of Super Users
- Principles of the Forever Transaction
- Building Community and Engagement
- Transitioning from Ownership to Access
- Leveraging Technology for Membership Growth
- Case Studies of Successful Membership Models
Who’s it For
- Entrepreneurs
- Business Owners
- Marketing Professionals
- Product Managers
- Startup Founders
About the author
Robbie Kellman Baxter is a strategist and consultant with expertise in subscription pricing and digital community building.