The Membership Economy. Book Summary

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Robbie Kellman Baxter

What’s inside

Robbie Kellman Baxter explores how companies can build a sustainable, recurring revenue by focusing on membership and subscription models.

You’ll Learn

  • Understanding of the membership-based business model
  • Strategies for creating long-term customer relationships
  • Insights on leveraging memberships for steady income
  • Case studies from successful subscription companies

Key Points

  • Membership as a Means for Recurring Revenue
  • The Importance of Super Users
  • Principles of the Forever Transaction
  • Building Community and Engagement
  • Transitioning from Ownership to Access
  • Leveraging Technology for Membership Growth
  • Case Studies of Successful Membership Models

Who’s it For

  • Entrepreneurs
  • Business Owners
  • Marketing Professionals
  • Product Managers
  • Startup Founders

About the author

Robbie Kellman Baxter is a strategist and consultant with expertise in subscription pricing and digital community building.