Marcus Sheridan
What’s inside
They Ask You Answer’ by Marcus Sheridan is a guide on transforming a business’s marketing strategy by embracing a customer-centric approach. Sheridan shares insights from his experience of saving his pool company from the economic crisis of 2008 by answering customer questions online. The book emphasizes transparency, trust-building, and the importance of educating customers through content that addresses their concerns, questions, and pain points. It offers practical advice for businesses to adapt to the evolving expectations of the digital consumer.
You’ll Learn
- Understanding how to leverage content marketing effectively
- Learning to build trust with potential customers
- Gaining insights into improving sales through digital platforms
- Adapting business strategies to meet the needs of modern consumers
Key Points
- Embrace a culture of transparency in your business
- Trust is the cornerstone of modern marketing
- Educate your customers by answering their questions
- The importance of content in inbound sales
- Leverage digital platforms to meet customer expectations
- Adapt to the buyer’s journey in the digital age
- Measure the impact of your content marketing efforts
Who’s it For
- Marketing professionals
- Business owners
- Sales teams
- Content creators
- Digital marketers
- Entrepreneurs
About the author
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with clients, helping them to become the most trusted voice in their industry.