Words That Work. Book Summary

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Frank Luntz

What’s inside

Words That Work explores the craft of effective communication by dissecting the power of language in persuasion and branding.

You’ll Learn

  • Enhancing persuasive communication skills
  • Learning the importance of word choice
  • Improving personal or brand messaging
  • Understanding how to connect with an audience emotionally

Key Points

  • The power of simplicity in language
  • Emotional connection through word choice
  • The importance of consistency in messaging
  • Understanding the audience’s language
  • The impact of storytelling in communication
  • Strategies for effective branding through language

Who’s it For

  • Marketers
  • Politicians
  • Business Leaders
  • Communication Professionals
  • Salespeople

About the author

Dr. Frank Luntz is a renowned political consultant, pollster, and communication expert known for his skill in strategic messaging.