Frank Luntz
What’s inside
Words That Work explores the craft of effective communication by dissecting the power of language in persuasion and branding.
You’ll Learn
- Enhancing persuasive communication skills
- Learning the importance of word choice
- Improving personal or brand messaging
- Understanding how to connect with an audience emotionally
Key Points
- The power of simplicity in language
- Emotional connection through word choice
- The importance of consistency in messaging
- Understanding the audience’s language
- The impact of storytelling in communication
- Strategies for effective branding through language
Who’s it For
- Marketers
- Politicians
- Business Leaders
- Communication Professionals
- Salespeople
About the author
Dr. Frank Luntz is a renowned political consultant, pollster, and communication expert known for his skill in strategic messaging.