Clayton M. Christensen
What’s inside
Clayton Christensen introduces the ‘Jobs to Be Done’ theory, reshaping how companies understand their customers’ needs and innovate to fulfill them.
You’ll Learn
- Enhancing understanding of customer behavior
- Learning to drive product innovation effectively
- Improving strategies for business growth
- Gaining insights into successful market disruption
Key Points
- Introduction to ‘Jobs to Be Done’ Theory
- Differentiating between customers and consumers
- The importance of understanding customer jobs
- Identifying job drivers in various markets
- Developing products that customers will hire
- Implementing the theory for business growth
- Case studies illustrating successful application
Who’s it For
- Business owners
- Product managers
- Marketing professionals
- Entrepreneurs
- Innovators
About the author
Clayton M. Christensen was a renowned academic and business consultant, known for his theory of disruptive innovation.