‘Selling the Invisible’ is a groundbreaking guide to the unique challenges and opportunities involved in selling services, as opposed to tangible products. The book provides insightful strategies for service marketing, emphasizing the importance of building relationships, understanding customer needs, and delivering exceptional value. Through real-world examples, it illustrates how to differentiate and position services in the market effectively.
The Alice Network is a historical fiction entwining the lives of two women connected by a female spy network during World War I.
The Unwinding of the Miracle is a powerful and moving memoir by Julie Yip-Williams, chronicling her life from being born blind in Vietnam, escaping execution, and immigrating to America, to becoming a Harvard-educated lawyer and battling with terminal colon cancer. It’s a raw and honest account of facing mortality, the beauty of life amidst suffering, and the strength found in vulnerability. Julie’s reflections on identity, immigrant experience, and the intricate dynamics of family and motherhood, alongside her fierce battle with cancer, are interwoven to present a profound narrative on the human condition and the inevitability of death.
A First-Rate Madness’ explores the intriguing theory that many effective leaders throughout history had mental illnesses and that such disorders can contribute to exceptional leadership qualities. Author Nassir Ghaemi, a psychiatrist with a background in mood disorders, examines the lives and leadership of historical figures such as Abraham Lincoln, Winston Churchill, and Martin Luther King Jr., among others, explaining how their personal struggles with mental health issues may have enhanced their leadership abilities in times of crisis.
This book explores the emerging importance of online reputation management in the modern economy and provides insights into how individuals and businesses can thrive by maintaining a positive digital presence.
Secrets of Dynamic Communication is a resource for effectively conveying ideas in a persuasive manner.