Newsjacking Summary of Key Points
Newsjacking introduces a new form of marketing by riding the wave of breaking news to gain business exposure.
Marketing
New Sales. Simplified. Summary of Key Points
This book provides practical guidance and concrete techniques for successful prospecting and developing new business opportunities.
Marketing Made Simple Summary of Key Points
This book provides practical strategies to create effective marketing messages and build a successful sales funnel.
Marketing 5.0 Summary of Key Points
This book explores how the blend of marketing and technology can enhance customer engagement and brand value in a digitalized world.
Marketing 3.0 Summary of Key Points
This book is a visionary approach to marketing where products are tailored to human needs, values and spirit.
Magic Words Summary of Key Points
Magic Words reveals the power of seven ‘trigger’ words that can influence people’s emotions and actions.
Made to Stick Summary of Key Points
The book explores the art of making ideas memorable, actionable, and enduring in the mind of the listener or reader.
It’s Not the Size of the Data Summary of Key Points
This book discusses how all data, big and small, can be used strategically to predict consumer behavior and drive results.
Influence Summary of Key Points
This book delves into the psychology behind the act of influencing, offering six principles of persuasion.